Cinnamon Toast Crunch
Desayunazo: an in-culture and bilingual campaign that inspires Latinx moms to cure grumpy mornings by using their innate warmth and detail-oriented spirit.
Desayuno = Breakfast
Desayunazo = Big ol’ breakfast
Let’s go a little deeper…
We established brand tone principals that ensure all future LatinX creative is in-culture and cringe-free
